STRATEGI KOMUNIKASI POLITIK PADA PEMILIHAN UMUM KEPALA DAERAH KABUPATEN PESISIR SELATAN TAHUN 2020

WIDIA ASTUTI, EFENDI, ARDIANTO ARSAN

Abstract

This research is motivated by an interesting figure to observe because he succeeded in winning the Regional Head Election contest in Pesisir Selatan Regency in 2020. Candidates who are considered "one-sided" by their political opponents. It is natural for people's perceptions to be like that, because there is still a strong patriarchal culture in the country of Indonesia, especially in the Province of West Sumatra in forming public opinion. Yul Anwar-Rudi Hariansyah himself appeared during the last minutes of the closing of the Regent candidate registration. From the results of data analysis that Political Communicator is a strategy that is practiced in the field is in accordance with theory, meaning that political communication strategy is a way that is practiced to achieve predetermined goals. The Success Team of the Yul Anwar-Rudi Hariansyah pair after applying political tactics according to theory. This is evidenced by the birth of 6 products (ambulance call center, subsidized electricity, educational scholarships, people's economy, death compensation and house renovation). Political messages by lobbying community leaders, namely influential figures in a village, be they businessmen, DPRK members, and journalists, to make it easier to convey the vision and mission of the couple, as well as lobbying several prominent figures to convince the community themselves. The experience of this candidate is very influential in terms of political lobbying so that the public knows who will be the candidate for regent that they will choose later. The political media used by the Yul Anwar-Rudi Hariansyah Team were in the form of billboards, banners, billboards, banners, and tree advertisements. The contents of this outdoor media are in the form of visions and missions, programs, symbols or pictures of candidate pairs. This media has been determined according to the KPU regulations for the Pesisir Selatan Regency.” Political audiences by inviting the public to come to the polls with basic information about the schedule, election participants, the candidate's vision and mission and so on, but the interests of voters to use their voting rights intelligently are not maximally strong." The influence of political communication means the process of action and reaction of communication. The entire communication reaction is the effect of continuous communication on feedback which is basically unrelated by space and time. There are times when Timses finds difficulties when meeting with ordinary people, education and from a scientific point of view are very visible when the approach process is carried out by Timses.