PENGARUH BIAYA PRODUKSI DAN BIAYA PROMOSI TERHADAP PENJUALAN PADA PERUSAHAAN INDUSTRI MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2014-2019

Siti Rahmiati, Nur salma, Rida Kharisma Dewi

Abstract

Sales are an important element in the company. Mirae Asset Sekuritas Indonesia in its research, consumer goods industry in recent years considered slowing growth in Indonesia. The purpose of this research was to determine the effect of variable production costs and variable promotional costs on judging. The results of the researcher's analysis suggest that simultaneously variable production costs and promotional cost variables have a significant effect on sales, followed by partial hypothesis testing of variable production costs and variable promotional costs affecting sales From the results of those analyses obtained conclusions for the company, should seek to keep sales increasing by taking into account the factors that can effect sales, production costs so as not to be to high better adapted to the needs of the company and better if the company can increase its promotion in order to make the products offered more widely known.