STRATEGI PENGEMBANGAN WISATA RAWA BENTO OLEH BUMDES DI DESA JERNIH JAYA KECAMATAN GUNUNG TUJUH

Zezri Pebi Jasnita, Nafritman, Megawati

Abstract

This study aims to determine the strategy of develoving swamp bento tourism, as well as the inhibiting and supporting factors of  BUMDES Jernih jaya in develoving Rawa Bento tourism objects, Kerinci Regency, Jambi Province, then a development strategy is formulated by minimizing obstacles, maximizing the use of opportunities. Data was collected throught observation and interviews with stakerholders, namely BUMDES and village head. The data were analyzed descriptively and thento determine the strategy for develoving the bento swamp tourism object, deductive analysis was carried out. Based on the results of the study, it can be concluded that the strategy of developing Rawa Bento tourism by BUMDES includes the construction of facilities and infrasructure such as road acces, accomodation facilities, create tourist attractions and promote tourist attractions, develop tourism products, and involve the community in tourism management”