DINAS PARAWISATA DALAM MEMBANGUN PARAWISATA DI KABUPATEN KERINCI

GOPI PAUZUL ASIM, EDWIN BUSTAMI, ARIESKA

Abstract

The purpose of this study was to find out how the transformation and organizational performance in building the tourism competitiveness of Kerinci district, this study used a qualitative approach where the data was obtained by interviewing five informants at the Kerinci district tourism and culture office, who then analyzed the data by triangulating data so that can get accurate information. The conclusion of the results of this study indicate that the structure of developing tourism competitiveness must carry out future planning to consider what has been achieved, both the bad organizational structure and the influence of technology in the form of social media which is also a place to promote a tourist attraction in Kerinci district